Monday, 27 July 2015

CIO: Growth in Software-Defined Storage Drives DataCore Expansion in Australia


DataCore, a leader in Software-Defined Storage and hyper-converged virtual SAN solutions, today announced an increase in sales and further expansion of their Australian operations to support the recent and rapid business demand for DataCore solutions within ANZ.

DataCore storage virtualization and hyper-converged virtual SAN solutions empower organisations to seamlessly manage, protect and scale their data storage. These technologies enhance and work with the data storage products already in use within most organisations, and are able to deliver massive performance gains, higher availability and new levels of flexibility at a fraction of the cost of solutions offered by legacy storage hardware vendors.

Marco Marinelli has been added to the team and has been appointed as a Regional Sales Director for Australia and New Zealand, based in DataCore’s Melbourne office. Marco has 30 years of technology industry experience, with recent senior positions at Dell and HP.

Australia is now the headquarters for DataCore’s expansion into the Asia Pacific Region, with Jamie Humphrey recently announced as VP of Asia Pacific and Japan Sales in May 2015, and Orla Hanby appointed as Marketing Manager. This expansion has coincided with an expansion of DataCore’s partner program, to support increased end user demand for software defined storage solutions.

Mr. Humphrey commented, “With more than 1,000 customer sites already up and running within the Asia Pacific region, we are continuing to rapidly grow our presence within Australia and New Zealand, with offices in Sydney and Melbourne.”

“Our solution is a no-brainer for any channel partner that is looking to offer their clients a quick win for storage scalability and performance. It works perfectly with the hardware brands that their clients already have, supports ultra-high availability designs, and banishes hardware vendor lock-in. As a result, we have seen a 50% increase year-on-year sales revenue in this territory.”

Technology alliances with Dell, Cisco, Fujitsu, Huawei, and Lenovo have also been added to a long list of vendor partnerships. This gives Australian solution providers and systems integrators a simple way to transform, for instance, Dell or Cisco infrastructure by pairing it with DataCore software and backend storage to form comprehensive, flexible, software-defined platforms that serve as the cornerstone of the next-generation, software-defined data center.

Distributed in Australia by Avnet and Westcon, DataCore solutions are available and deployed via accredited systems integration partners.

Mr. Humphrey continued, “We provide a wide range of marketing, sales and technical support to our Australian channel partners. Our ‘Hyper-converged Virtual SAN Seed Promotion’ and new programs have been extremely effective in developing new partner relationships and driving new sales opportunities for our partners, while helping us to expand our partner base in Australia.”

DataCore storage virtualization solutions serve as the architecture for uniting storage infrastructures – reducing total cost of ownership (TCO) and increasing business agility. The marketing program and especially the new seed promotion enables a new DataCore partner to get a fast and easy win for their first DataCore customer account – quickly demonstrating to the client the performance improvements, savings, and high availability that they can achieve by deploying DataCore across their entire storage infrastructure.

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